Food merchandising, i.e. the principles of merchandise display in a grocery shop.

May 8, 2023

Stacking goods on shelves seems at first to be something completely trivial. What's the philosophy behind arranging bottles, boxes and other packaging? A kindergarten child could do it! However, it turns out that achieving high sales results requires delving deeper into the subject. And things are much more complicated than they appear at first glance. Are you curious? Then read on!

1. Not all shelves are equal

It has not been known for a long time that the most important factor that makes us buy a product is how it looks and how it is presented to us. Not only the packaging, but also the place in which the product is displayed is therefore important. Customers are much more likely to reach for a product that is well exposed. Good visibility is ensured by good shelf placement:


  • the top shelves should be occupied by small and light goods and those of high quality and price
  • Heavy, larger sized goods should be placed on the lowest shelves so that the customer can reach them safely, as well as ranges that may be of interest to children and those with colourful, bright packaging,,
  • Shelves "at eye level", i.e. at a height of about 120-160 cm and "within easy reach" (about 80 cm) should be reserved for goods that are particularly attractive from a shopper's point of view, products with high margins, promotional items, etc. In the case of refrigeration devices, it is also worth considering which temperatures are best for a particular product range and take these into account when arranging the products.



2. Strength in numbers

It is good practice to group more products of the same brand and type into larger blocks, a few next to each other, so they will be more noticeable. Six identical packs of yoghurt or cheese will be easier to identify in a flood of other products than only two. This is particularly important when the range is placed in a refrigerated glazed device



3.The golden middle

The principle of the centre is a phenomenon that can be observed especially in self-service shops, when the shopper stops more or less in the middle of the shelving unit to get a good view of the whole display. It is therefore advisable to place the best, most sales-attractive products in the central part of the display, where they will immediately draw attention to themselves.


4. The power of plenty

Shelves should never be empty! Filling them with as many items as possible gives customers the impression that the shop is well stocked and encourages them to shop more intensively. Therefore, the products on the shelves should be systematically replenished and arranged so that the display is always full and aesthetically pleasing. However, it is important not to overdo it and "overload" the shelves. A crowded product range is less visible and less attractive. In the case of refrigeration devices, it can also result in equipment malfunction. The effect of abundance can also be achieved by a small trick in the form of mirrors on the sides and top of the shelving unit.



5. Free back

It is not only what and how is displayed on the shelves that influences more sales, but also where these shelves are placed. Space encourages more shopping. In shops where there is not enough space to comfortably stop in front of the display and look at it calmly, much less is sold. The feeling that a customer is 'blocking the aisle' for others makes him uncomfortable and prompts him to quickly leave the area, often with far fewer products than he could potentially put in his basket. This is why multideck refrigerated displays, counters or cabinets should be positioned in such a way that stopping for a long while is not a problem.



6. The principle of the refrigerator on

Products stored in refrigerators are perceived as higher quality goods! A hugely important element of food merchandising is switched-on refrigeration devices and the ability to offer customers chilled drinks or snacks, even if they could be stored at ambient temperature. An equally important element is the working light in the refrigerators. In shops equipped with a large number of refrigeration devices, sales are higher because people are more likely to reach for products that they believe have been stored in better conditions.



RAPA devices are designed in such a way that you can easily arrange an eye-catching display, while at the same time ensuring optimal storage conditions for your products. Jf you would like to find out more about them, please contact our Customer Service Department by calling: 81 742 53 10 or emailing We will be happy to tell you more about our offer!

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