Effective sales are the result of many thoughtful actions. We know that as a professional salesperson, you do your best to provide customers with the highest quality products. But did you know that the light in your refrigerated counter can also work for your success? Today we will suggest how to use the power of light in refrigeration devices to sell more effectively.
Light has a great power to attract attention. Therefore, we plan its distribution very carefully in stores. Correctly selected lighting:
In refrigeration appliances, lighting plays a special role, because without it, the assortment that must be kept at a low temperature would not be visible at all. Today, LED lamps (in counters and shelves) and aluminum strips with LED strips (in cabinets and confectionery display cases), which are tailored to the specific assortment, work best.
Before buying a refrigeration appliance, consider carefully what will be inside. What will help sell meat is not necessarily the case with dairy products. Lighting in cooling devices is set so that it emphasizes the best features of your products.
Choose the perfect amperage
In refrigeration appliances, lighting is mounted precisely so that its angle of inclination and intensity ideally present the assortment. However, the choice of a properly lit counter or shelving is not everything. The surroundings of the devices are also important, i.e. the intensity and angle of light in the store itself. In order for the devices to fulfill their task, the light around them should not be too strong.
Refrigerated cabinets where the goods are located behind the glass must be lit with less light than inside. Thanks to this, there are no reflections on the panes, we can see the product and not our own reflection.
Appreciate the advantages of LED technology
You can easily adjust the colors of light, intensity and direction using LED strips and lamps. But it is not everything. LED lighting:
Every day we design solutions to support your business. Therefore, in our devices you will find dedicated lighting that you can choose yourself in the configurator. Want to talk? Our Customer Service Department will be happy to answer all your questions.