Some retail outlets resemble a maze in which you can hardly find products? Moving around the store should be pleasant, natural and associated with relaxation. One of the elements that have a significant impact on it is wayfinding, i.e. the spatial navigation system. This concept covers alleyway markings, all kinds of tips for moving around and the location of a specific assortment. What is good wayfinding, and why is it worth investing in? This is what you will learn from this text.
A well-designed wayfinding is invisible to the customer
A well-designed system is one that comes naturally to us. Perfect, it will additionally emphasize the characteristic features of the brand and evoke positive associations in the mind of the customer, who will feel at ease while walking along the shopping aisles.
What can you use to create a spatial navigation system in your store? There are many possibilities, and their use depends on the size of the facility and how many roads you need to clear. The most popular elements of wayfinding include:
Do you have to use all the elements of this system? Of course not. It all depends on what your store is and what the customer needs to find in it.
What is good wayfinding?
Regardless of which elements of the system you use, remember that good wayfinding should meet 3 important features:
Why develop such a system at all?
Do you think wayfinding does not exist in your store? Nothing could be more wrong! It is possible, however, that you did not pay enough attention to it. It is worth refining it, because this system:
How to design a wayfinding?
In the basic version, wayfinding is limited to markings of alleys and safety signs (including emergency exits, prohibition signs and fire extinguisher markings). Larger stores and chains, on the other hand, like to play with space, use complex systems that further enrich the shopping experience.
If you are not a franchisee and no one imposes a vision of the store on you, you also have a lot of room to show off. Why is it worth taking the time to wayfinding with an idea?
Do you want to stand out?
Probably the answer to this question is "yes". Being "one of a kind" is one of the best strategies for those hungry for success. Wayfinding, in turn, is such an element that proves a professional approach and careful preparation.
If you are just planning to open your store and are looking for devices that will emphasize the unique nature of your business, we are here to help. In our offer you will find cooling devices for various industries (including butcher shops, delicatessen, confectioneries, bakeries), which will allow you to create an ergonomic, customer-friendly space. We invite you to contact us and get acquainted with our offer.