When is it worth to buy a small refrigerated counter?

Różne rozmiary tego samego modelu lady chłodniczej

When is it worth to buy a small refrigerated counter?

Nov 4, 2021


You set up a small grocery store and wonder which refrigeration appliances will help you make the most of your limited space. Designing such a space is a difficult task, because not only do you have to meet stringent requirements (e.g. provide 120 cm of space for the aisles between racks), but you also have to make a difficult decision to limit the range to the best-selling products. It is in such situations that a small refrigerated counter will come in handy.


If you are looking for a refrigerated display counter, you certainly know that the possibilities of choosing the size, depth or appearance are almost endless. Today we will focus on the dimensions of refrigerated display cabinets, especially those small, "compact" models that will work well in small shops.


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Where will a small refrigerated counter work?


There are several possibilities of using short refrigerated counters, everything of course depends on the needs of a specific facility. Where to place a small refrigerated counte?

  1. In small shops (e.g. local ones) where customers willingly buy meat, cold cuts or dairy products by weight. 
  2. When you want to introduce an additional assortment and add a small counter to devices you already have. 
  3. When you want to arrange a comfortable space for service, you can place short counters in line with the corner device.

A small refrigerated counter is also a way to develop an already functioning store. It is a great solution for those who want to guarantee optimal storage conditions for various product segments.


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Do you think a small counter is more difficult to manage?


Limited space in a small counter (and small shop) means that you need to plan really well what kind of assortment you will be selling. You need to do a thorough analysis of what your customers are buying and what they expect from you.


The range of small (and large) refrigerated counters can be controlled with the help of warehouse and shop systems. Thanks to them, you will quickly gather and learn about consumer preferences, which will allow you to waste less and find a place for new products.


Competition analysis is also useful in stocking up a small counter. If there is no other shop close to our facility, you can limit the assortment to, for example, a few types of meat. In this way, we ensure the constant availability of fresh products.


If you don't know where to start, put the most popular products in a given category on the counter. Absolute “must have” are: sausages, thin sausages, bacon, ham and salami. You can modify the offer depending on the day of the week.


An excellent solution is to introduce an offer from a small, local butcher's shop. This allows you to stand out from the competition, support local producers and offer a better quality product.


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Alternatives for a small refrigerated counter


If you have space that allows you to put a larger device, but you want to display products from different categories in it (e.g. cold cuts and cheese), separate them with a special partition for a refrigerated counter. This is one of the most frequently chosen accessories that facilitates the organization of the assortment.


Configure your device and see its possibilities


See what your little refrigerated counter can look like. Plan your store with us. Go to our website and see all the possibilities with our configurator. You need help? We are at your disposal, call or write: rapa@rapa.lublin.pl



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