Refrigeration devices are indispensable equipment in any grocery shop, be it a small neighbourhood shop or a large-scale market. See what RAPA can do for your business

Entrance area

The entrance to the shop is the area where customers do not yet make any purchasing decisions. It is worth arranging it in such a way as to get them to do so as quickly as possible. Colourful flowers catch the eye and "draw" them inside the shop. In addition, they put customers in a positive mood and create a good basis for further purchases. You can conveniently and effectively display your flowers in a flower counter or a flower refrigerator.

Vegetables and fruit section
 

Vegetables and fruit are another type of assortment, after flowers, which significantly influences the positive attitude of customers towards the entire shopping process. Therefore, proper display in this department is of great importance. This is certainly facilitated by the selection of appropriate furniture and refrigeration devices, such as refrigerated and vegetable shelving and RAPA refrigerated islands.

Bakery section
 

The next stop on the customer's shopping journey in your shop should be the bakery section, and this is because it incorporates another sense of smell into the purchasing process. The good associations evoked by the scent of fresh bread encourage them to buy more and look for complementary products. However, a bakery stand is not only about beautiful aromas - here we also buy with our eyes, so bet on functional bakery shelving and elegant RAPA confectionery display cases to present your products in the best possible way.

Meat and sausages section
 

The meat and sausage department is a service-intensive department, and as such it should be elegant and comfortable for customers, but also convenient for employees. Professional refrigeration devices in the form of spacious refrigerated counters, refrigerated and freezer storage cabinets or solid stainless steel tables, located on the service side, will certainly contribute to increasing functionality.

Fish section
 

Fish and seafood stands are becoming increasingly popular with customers. Storing and effectively displaying this rather sensitive assortment is quite a challenge. RAPA's professional fish counters, which can be filled with ice, will certainly make this task easier and contribute to increased sales in this section.

Hot food stand
 

Hot food stands are increasingly appearing in the space of grocery shops. The assortment offered there needs to be kept at a sufficiently high temperature so that it is available immediately, so the RAPA heated serve over counters is the ideal solution for this department.

Dairy section
 

Dairy products are some of the fastest-selling products in the shop, yet also some of the most sensitive to inadequate storage. It is necessary to ensure that they are at the right temperature and that staff can conveniently refill the range. The dairy department should therefore not lack open or closed multideck refrigerated displays, and the service counter should have spacious refrigerated counters.

Some drinks, such as fresh vegetable and fruit juices, absolutely require refrigeration. Others can cope with the ambient temperature, but it is difficult to imagine selling them unrefrigerated, especially on a hot summer day. For this reason, it is worth equipping your shop with refrigerating devices that will keep your drinks at a temperature that will make it easier for your customers to reach for them. For this purpose, we recommend glazed refrigerated cabinets and open and closed multideck refrigerated displays, as well as a POS shelf, ideal for impulse sales.

Checkout area
 

The area at the checkout is the last moment to get customers to buy additional products. If they are selected and displayed properly, their value can reach up to 40% of the receipt. For this reason, drinks in small packs, preferably chilled, as well as small snacks and sweets should be placed near the checkout. A POS shelving unit and an IMPULS cash counter are the best ways to display these.

Storage
 

Regardless of the size of the shop, it cannot lack a storage area to hold overstock, waiting to be lined up on the shop shelves. This area, too, requires specialised devices to hold stocks of products before they reach the sales area. RAPA offers refrigerated and freezer cabinets specially designed for this purpose.

If you would like to know more about our offer, please contact us by phone on 81 742 53 10 or write at: rapa@rapa.lublin.pl. We will be happy to answer any questions!