Cheese is one of those products that sell all year round, although some (e.g. feta cheese) are the most popular during the warm months. We eat them on sandwiches, add them to sauces and pizzas, and enjoy them by arranging them on a board. They accompany us as side dishes and a separate dish. It is therefore worth having a wide, properly displayed offer of these products in the store. In this article, you will learn which devices to sell cheese on and how to plan your exposure to get the most out of it.
Choose the correct device for cheese display
Cheese, like cold cuts and meat, can be displayed in many ways. However, for the best storage temperature, at least one refrigeration appliance must be in the store. In the case of cheeses, you can choose from:
In this article, we will focus on planning displays in refrigerated display counters. We wrote more about how to choose a refrigerated counter here: A guide to store equipment - how to choose a refrigerated counter. If you are just considering buying such a device, you will find a handful of tips that will help you find out about the offer. On the other hand, if you already have a counter, and you want to display your cheeses or improve the display, learn about proven methods that you can easily apply at home.
6 rules of effective cheese exposure in regrigerated counters
Mistakes by which you waste goods
Too haste never pays, and cheese is a delicate product. Unfortunately, there are still errors that you can see being made in different stores that make products spoil faster or simply do not encourage buying.
One of the most common is that price tags are nailed into cheeses, which damages the product and may contaminate it (especially if you are transferring the price from blue cheese to hard cheese, for example). Therefore, whenever possible, choose price tags that you can put next to the cheese. They should be made of a material that is easy to clean.
The same goes for slicing cheeses. Each species should have a separate knife, adapted to the type of cheese.
Refrigeration devices will help to keep the freshness and flavor, but remember that the temperature to be selected depends on the type of product. Familiarize yourself with the manufacturer's recommendations and plan the exposure based on them.
One step further - prepare a supplementary offer and advise
Remember that customers may not be familiar with cheese. Your role is, inter alia, on advising not only the choice of cheese, but also additives to it. You can equip your store with complementary products, suitable wines, desserts and fruits, boards or knives to complete the shopping experience.
The appearance of the refrigerated counter also affects the reception of the exhibition. We offer counters from the SiX line, which will add elegance and take care of the goods and convenience of use. Our specialists will be happy to advise you on the best solution.