Selling flowers is an extremely enjoyable yet difficult business venture. Cut flowers are a very beautiful but also delicate product that requires special treatment. Kept in unsuitable conditions, they will wilt quickly, which can cause great losses for your business. If you've just summarised the past year and decided it's high time to reduce the throwing away of unsold flowers, we have a tried-and-tested way to do it!

The coolness your flowers need

Many species of cut flowers keep well in the cold. It can be said that low temperature "puts them to sleep", i.e. it slows down the processes that cause them to wilt: water evaporation, microbial activity and the production of ethylene - a hormone responsible for the growth, ripening and then aging of plants. Different species of flowers require slightly different temperatures to stop the loss of freshness. It is generally accepted that the range from 5°C to 8°C is the most favorable for most cut flowers, but such a temperature is not comfortable for humans or for some potted plants, which are also usually available in flower shops. It is therefore not possible to keep the entire interior that cool. The solution is to equip the premises with refrigeration devices that will provide the flowers with a cool temperature that is beneficial to them, without the need to cool the entire sales space, and at the same time present them attractively to customers. Depending on whether the flowers are sold in a small flower shop or, for example, a large-scale facility such as a super- and hypermarket, you can decide to purchase flower refrigerator or refrigerated flower counter.

The solution for the florist's shop - a flower refrigerator

Flower shops are commonly associated with a special atmosphere. It is created not only by delightful colours and fragrance of flowers, but also by unique interior design going hand in hand with a charming assortment. The furnishings should therefore not only be functional, but also visually appealing. With this in mind, we have created a device that combines the advantages of a high-quality refrigerator and an elegant display cabinet. Thanks to its simple, universal form, the RAPA flower refrigerator fits effortlessly into any arrangement without upsetting its harmony and aesthetic intent. Thanks to its wide range of equipment and many finish options, the device will fit perfectly into both modern and more traditional interior design. The carefully thought-out and designed cooling solutions, confirmed by tests and the daily experience of European florists, will ensure ideal storage conditions for the flowers, while the striking display space will delight customers, prompting them to buy more often. We offer two models of the device, SCh-AK and SCh-AKM which can be configured according to your needs, choosing the appropriate width, height of flower stools, number and type of shelves and colours.

The solution for large-format shops - a refrigerated flower counter

The sale of cut flowers has not just been the domain of flower shops for a long time. They can increasingly be found in super- and hypermarkets. As with smaller premises, the challenge here is first and foremost to ensure that they are at the right temperature to prevent them from wilting quickly. While in a full-service flower shop, the flower refrigerator already mentioned in this article is a good choice, in self-service retail spaces, a different solution is needed. In these places, flowers are sold as ready-made bouquets that the customer reaches for on their own, so the key aspects are convenient access to them, an attractive display that allows them to be seen in the flood of other products and the mobility of the refrigeration device, which allows it to be easily moved when needed. The ideal refrigeration device for flowers here would be the RAPA flower refrigeration counter. Thanks to the cascade structure of the display, all the bouquets placed on it are clearly visible, which makes choice easier, and the mirror placed in the upper part of the device reinforces the impression of an abundance of assortment, enhancing the aesthetic effect. A wide range of colours makes it possible to match it with the rest of the shop's equipment or brand identity in the case of chain shops. The device's cooling parameters, according to our test results, double the shelf life of the flowers placed in it, and its mobility, combined with the possibility of creating longer cooling lines, provides many options for the arrangement of sales space.

If you need more information about our flower selling devices, please call us on 81 742 53 10 lub or write to: rapa@rapa.lublin.pl. We will be happy to answer all your questions about the flower refrigerator and refrigerated flower counter and prepare an offer tailored to your business!