We are waiting impatiently for our favorite restaurants to open again. Meanwhile, the owners of dining establishments have to come up with ways to ensure that clients will not forget about them. We know that under stress and uncertainty, marketing seems less important. That is why we have collected ideas for catering with delivery and patents on how to remind guests about yourself quickly and without much work.
What food to offer in delivery? According to statista.com, in 2019 Poles most often ordered pizza. Kebabs, Polish and Asian cuisine were also popular. Vegetarian cuisine and fish dishes were less popular. Two years ago, we paid an average of PLN 53 for the food we ordered. In 2020, due to the coronavirus pandemic, we order our food more willingly. Our preferences are also changing. We order dishes that we would like to eat on the spot in our favorite restaurant.
Let's start with the back room, which is where you prepare your meals and store delicious ingredients. Plan your savings at the beginning, when choosing the right devices. You can choose from many refrigerated cabinets that will help you not only store products, but also save on electricity bills. Pay attention to our Ecoline cabinets, designed with care for the environment. The glazed cabiner is a solution for those who do not want to open the door of the device unnecessarily. If you don't already have a refrigerated cabinet, be sure to read our article: How to choose a refrigerated cabinet - a guide to devices and benefits.
What to do with the food left at the end of the day? One of the new ways to save money is the TooGoodToGo application. It allows users to buy food that has not sold during the day and thus avoid wasting it. You sell everything, and the consumer enjoys a lower price and a tasty meal.
Get noticed on the internet
The way we use the internet has changed during the pandemic. Therefore, if you are not yet on Facebook or Instagram, it's time to catch up quickly. How to use the possibilities of social media?
You don't have to be a graphic designer to design a clear and aesthetic menu or graphics for social media. Take advantage of Canva's free tool, which is not only easy to use but also comes with a range of pre-made templates. The use is so intuitive that it is not a problem even for people who do not know any graphics programs.
Use the power of the application
Do you want to be where your customers are? Take advantage of the food-ordering platforms that your guests regularly buy from. You have many options to choose from. For example, Pyszne.pl already has nearly 10,000 restaurants, so it is worth considering cooperation and getting found.
What else keeps us coming back and having a favorite restaurant?
As a consumer, we expect professional service. Sounds serious, but what does it really mean? Small gestures that we make towards the client are key to a good relationship. They may seem irrelevant to us, but it is worth "investing" in them:
Leave a good impression and gain a regular customer
We like to eat good food. And the places that offer our favorite meals for delivery are a godsend for us when we do not have time or energy (or talent!) to cook ourselves. The possibility of ordering our favorite food gives us hope that our favorite restaurants will survive the crisis, and soon we will all meet at the noisy tables.